Overview
Through these pages, we invite you to join us on a journey back in time and explore the history of BRABUS in its entirety – from a determined man’s simple dream of making early Mercedes-Benz models more individual to becoming a world-renowned luxury mobility brand with an ever-increasing portfolio of diverse luxury products.

FiRst Steps
Every story has its humble beginnings. From a simple passion for performance to one of the world’s most renowned luxury mobility brands, it all began with its founder and his determination to turn his dreams as well as his visions into a reality.

1980
With his sights and ambitions set high, in the 1980s, Bodo Buschmann officially opened the doors to his business. Not long thereafter, the world’s very first BRABUS vehicles hit the roads through the help of a strong team of experts.

1990
By the 1990s, the company was expanding rapidly and BRABUS had become a household name. With the world, the industry and its technology slowly becoming more and more advanced, Bodo Buschmann knew there was only one way forward. Bigger and better.

2000
The beginning of the new millennium marked the beginning of a new era of BRABUS high-performance, with the early 2000s seeing the realization of some the most ambitious, most powerful and most significant BRABUS projects to date.

2010
For BRABUS, the 2010s was a decade of change. One of new horizons and expansion. With an ever-growing team situated in new, established locations around all corners of the globe, BRABUS had succeeded in becoming an international brand.

2020
A new beginning. Following Bodo Buschmann’s death in 2018, BRABUS, under the leadership of Constantin Buschmann, had begun its journey to become the brand it is today. Defined by bigger and bolder 1-Second-Wow products and new collaborations.