BRABUS Brand Protection
At BRABUS, we are driven by the pursuit of perfection and rooted in a heritage of uncompromising craftsmanship, engineering excellence and bold design since 1977. Every BRABUS luxury product is the result of countless hours of meticulous skill and passion—a celebration of the 1-Second-Wow and the world-class talents who work hard every day to bring it to life.
We maintain a zero-tolerance policy toward counterfeiting. This principle stems not only from our commitment to safeguarding our intellectual property but also from a deep respect for the artists, designers, engineers and craftspeople whose contributions shape who we are—as well as our loyal customers worldwide who have placed their trust in us.
OPTIonAL: THE COST OF A COUNTERFEIT
Counterfeiting is not just an infringement of rights—it is a betrayal of authenticity, creativity and quality. Imitation vehicles and unauthorized BRABUS products dilute the essence of what we stand for. They rob not only our brand of its originality, but also our customers of the safety, performance and prestige they expect from an authentic BRABUS experience.
More than that, counterfeit operations frequently rely on exploitative labor practices, unregulated production methods and criminal distribution networks that have far-reaching economic and human consequences. Behind every fake product lies a chain of ethical and legal violations—a high price to pay for a false sense of luxury.
THE BRABUS MASTERPIECE GUARANTEE
The BRABUS Masterpiece Guarantee is a unique, four-year authenticity and protection program for genuine BRABUS supercars. Upon purchasing a BRABUS vehicle, owners can activate their Masterpiece Guarantee by registering their car through our official channels. This not only extends comprehensive vehicle support, but also provides globally recognized proof of authenticity, confirming the vehicle as an original, hand-finished BRABUS product.
Keep the Eye on the Details
FIGHTING ILLEGALITY AT EVERY LEVEL
The sale and promotion of counterfeit BRABUS products is a criminal offense. Every BRABUS vehicle is developed according to safety standards achieved through decades of engineering expertise, rigorous testing and internationally recognized accreditations. Counterfeit products cannot and do not meet these standards. Aerodynamic reproductions, substandard powertrain modifications or imitation interior upgrades, the result is the same— a dangerous compromise that puts lives at risk. BRABUS supports a collective responsibility to combat these networks, both online and offline.
We actively pursue legal action against individuals and organizations involved in the manufacture, distribution and sale of counterfeit goods. Our global legal teams continuously monitor and take down unauthorized listings, and work closely with authorities to ensure offenders are prosecuted to the fullest extent of the law.
BRABUS X AURA BLOCKCHAIN CONSORTIUM
In another milestone effort to prevent forgery, we joined the Aura Blockchain Consortium in 2024 alongside some of the most prestigious luxury brands in the world, including LVMH, Prada Group, Cartier (part of Richemont) and OTB Group. Integrated in combination with an individual vehicle spec plate within the interiors of our most exclusive luxury mobility products beginning with model year 2025 and available for direct access via state-of-the-art, high-security NFC technology, a Digital Product Passport (DPP) certifies ownership—offering complete transparency in the form of a digital proof of authenticity. This innovative system allows owners to validate the originality of their purchase, from the exterior components to every thread of the interior, while the Aura private blockchain ensures this information is trusted and immutable.
REGISTRATION
Owners who register their ownership via the DPP will receive a unique ownership certificate that verifies their purchase and subsequently activates the Masterpiece guarantee. Conveniently savable to any smartphone as a digital wallet card, this level of instant-access transparency not only safeguards against fraud but also elevates the ownership experience by leaving no question unanswered—ensuring that every BRABUS vehicle can be traced back to its original production at the BRABUS headquarters in Bottrop, Germany, with full visibility of its exact origins.
BUY AUTHENTIC. EXPERIENCE BRABUS.
The only way to ensure the authenticity and quality of a BRABUS product is to purchase directly from our official BRABUS Showrooms, Authorized partners or the official BRABUS online shop at brabus.com.
If you have concerns about the authenticity of a product, vehicle or seller claiming to be affiliated with BRABUS, please contact us directly at [email protected]. Our team is here to support you.
