One second is all it takes - #SN23
18.07.2023 - Over 600 VIP guests from all over the world once again came together in the heart of the Ruhr Region to experience the biggest, most exclusive BRABUS launch event of the year. On June 29, 2023, we hosted our BRABUS Signature Night at the Jahrhunderthalle in Bochum, Germany, and presented seven world premieres in a spectacular setting. Our portfolio is expanding once again with exceptional products that combine high-performance and masterpiece elegance.
One Second Wow
The Power of First Impressions
With the biggest event we have ever organized, we set an example in the fusion of a Luxury Mobility Brand and High-Fashion. In the form of a fashion show, we presented the new BRABUS Supercars as well as the new BRABUS Collection to our guests.
The event was themed "One-Second-Wow" - A unique concept based on perception and emotion that distinguishes our products and makes them unique. It is the idea that every customer is able to see a BRABUS product and recognize it in a way that fascinates and captivates their senses. We conveyed these guiding principles to our guests at this year's BRABUS Signature Night and were able to make our products more tangible.
At our After Show Party, following the BRABUS Signature Show, we offered our guests the opportunity to admire and be inspired by all our vehicles that were presented that evening.
Highlights of the Show
Watch the Full Show!
The world's one and only fashion show for cars is back with BRABUS Signature Night 2023 on YouTube!
