BRABUS: ONE SECOND WOW - Brand-new docu-reality series
Exclusive access to the world of high-end supercars and the people behind them
03.02.2026 -
In the 140th anniversary year of the automobile, automotive enthusiasts can look forward to a special highlight on Prime Video on February 26, 2026: the new six-part docu-reality series “BRABUS: One Second Wow” offers unprecedented insights into the world of high-end supercars from luxury brand BRABUS, as well as into the private lives of the people behind them.
Ever further, ever better, ever faster – the standards CEO Constantin Buschmann sets for the company, and for himself, are uncompromisingly high. The innovative series sheds light on both professional and deeply personal moments, revealing the highs and lows behind the company’s and the entrepreneur’s journey, and launches simultaneously on Prime Video in five countries, including Germany, the United States, the UK, Australia and Canada. Combining the intensity of a corporate documentary with the narrative energy of global lifestyle reality formats, the series was shot on locations such as Los Angeles, Milan, Cannes and Dubai, as well as at the company’s headquarters in Bottrop, Germany. Production is led by i&u Studios, a LEONINE Studios company, in partnership with BRABUS.
BRABUS is a globally leading luxury manufactory based in the heart of Germany’s Ruhr region that has inspired enthusiasts in more than 100 countries since 1977 with exclusive products such as high-end supercars, motorcycles and boats, as well as bespoke automotive refinement and technical design.
At the center of the series is Constantin Buschmann, who, as a young CEO and owner, continues the life’s work of his father, BRABUS founder Bodo Buschmann, and together with his team leads the family-owned company into its second generation and the future. The series follows Constantin and his partner Mili Umicevic as they navigate life as a power couple, mastering the challenge of balancing working together, brand culture and private life, while offering personal insights far beyond the BRABUS showroom.
“BRABUS: One Second Wow” delivers a unique behind-the-scenes look at a global luxury brand and the people behind it – spanning hard work, intense pressure, jet-set lifestyles and international events from Beverly Hills to Milan. Featured throughout the series are select BRABUS celebrity clients and business partners from Europe and the United States.
From family business to global luxury brand:
Discover the trailer for the brand new docu-reality series ‘BRABUS: One Second Wow’ now on YouTube.
