Best Brand Award 2026
BRABUS Voted BEST TUNING BRAND 2026 by Readers of “auto motor und sport"
26.03.2026 -
For the 20th time, BRABUS has been voted the best and most popular tuning brand by readers of the renowned German trade magazine "auto motor und sport". 55,5 percent voted BRABUS the clear winner in the “Tuner” category, making it the BEST BRAND 2026 in this segment.
“I am incredibly proud that the readers of auto motor und sport have voted us BEST BRAND for the 20th time,” says CEO and owner Constantin Buschmann. “Above all, because this award is once again a strong testament to the work of our entire team. Every day, around 500 colleagues at BRABUS give their all to make the next big idea a reality. That ambition drives us —and it’s why we will continue doing everything we can to inspire our customers and fans around the world time and time again.”
With this result, they are recognizing the consistent innovation of the world's largest manufacturer-independent automotive refinement specialist. BRABUS engineers, technicians, designers and marketing professionals are not only busy developing new, spectacular supercars based on current Mercedes-Benz model series. The German luxury brand also attracts widespread global attention with its exclusive refinement and individualization programs for high-end vehicles such as the Rolls-Royce Cullinan, Bentley Continental GT and GTC, and Lamborghini Urus.
BRABUS is also setting new benchmarks beyond the automotive sphere: the family business is currently opening its doors to an international streaming audience. The new six-part docu- reality series “BRABUS: One Second Wow,” available on Prime Video since February, offers exclusive insights into the world of BRABUS supercars and the people behind them.
We would like to extend our heartfelt thanks to you, our voters and loyal fans of the BRABUS brand. Special thanks also go to our technology partners Continental, Hankook, MOTUL and KW Suspensions. We look forward to many more successful years ahead.
