BRABUS Strengthens Executive Leadership Team
Driving the future of BRABUS
08.12.2025 - We today announced a major strengthening of its executive leadership team with the official appointment of Stefan Ponikva as Chief Marketing Officer (CMO), Michael Küpferle as Chief Sales Officer (CSO) and Milica Umicevic as Creative Director. All three will join the BRABUS Board, effective December 1, 2025, marking an important milestone in the company’s development into a global luxury brand that reaches far beyond its historic roots as a leading global name in high-performance automobiles. With these appointments, we are further expanding our strategic foundation for long-term growth, diversified product worlds and immersive customer experiences, while continuing to step up its activities in areas outside of the automotive sector, including high-performance boats and motorcycles, lifestyle products as well as exclusive luxury real estate.
Stefan Ponikva, CMO
With more than two decades of experience in international brand management and a reputation for driving bold, emotionally resonant brand experiences, Stefan Ponikva brings a visionary mindset to the German luxury manufactory. His work has consistently been defined by strategic transformation, bringing together digital and physical communication in ways that elevate brands into cultural symbols with global appeal.
Michael Küpferle, CSO
Joining the board as Chief Sales Officer, Michael Küpferle steps into the role after previously serving as Director General since July 2025. His return to BRABUS builds on a decade of past contributions to the company: from 2006 to 2016, Küpferle held several key roles, including Managing Director of BRABUS Middle East LLC in Dubai, followed by Head of Sales for the BRABUS Classic division and Regional Sales Manager for the Middle East.
Milica Umicevic, CD
In her new role as Creative Director, Milica Umicevic joins the board after previously overseeing VIP Relations at BRABUS since November 2023. She will be responsible for the creative and artistic direction of the brand as well as the creative orientation of BRABUS Masterpiece vehicles. Umicevic will bring cultural- and design-relevant trends into the company, ensuring the BRABUS brand remains strongly connected to the worlds, lifestyles and aesthetic codes of its global clientele.
