BRABUS at the IAA 2017
Benz cars on two show stands at the IAA 2017. They served as perfect
examples of exquisite BRABUS Classic 6-star restorations.
Of course, our product range would not have been complete without
alternative energies: In a world premiere, BRABUS ZERO EMISSION
exhibited a concept vehicle of an exclusive electric city sports
car – the BRABUS ULTIMATE E Concept based on the current
But those were not the only highlights of the elegant BRABUS presentation
that saw more than 80 employees from all departments
of our company demonstrate the exclusive BRABUS automobiles to
our customers, business partners and all car enthusiasts.
As in past years, our VIP lounge was a heavily frequented meeting
point for interesting conversations and contacts. We had the privilege
of welcoming not only customers from all over the globe, but
also many VIPs from the worlds of entertainment, politics, sport
The presentation of BRABUS Group at the IAA 2017 was of course
not limited to exclusive supercars and refinement options for the
cars from Mercedes-Benz, Mercedes-Maybach and smart: The exclusive
STARTECH REFINEMENT product lines for vehicles from
Bentley, Land Rover, Maserati and Range Rover of our subsidiary
CRD also met with great interest.
BRABUS auf der IAA 2017